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EMBARCADERO TECHNOLOGIES, INC. ANNOUNCES PARTNERSHIP WITH ICONIX SOFTWARE ENGINEERING INC.
FOR IMMEDIATE RELEASE
June 13, 2000
Andrea G. Lee
Director of Marketing Development
ICONIX Software Engineering
Embarcadero Technologies and ICONIX Unified Process support provides "Rubber Hits the Road" Approach to Software Development.
Littleton, CO - June 13, 2000 - Today Embarcadero Technologies Inc.,
developers of the award winning visual modeling tool GDPro, announces the
support for the ICONIX process, lightweight, use-case driven, object
oriented development process in widespread use across industry today.
"We are pleased to add ICONIX support in GDPro," says Greg Schottland,
president of Embarcadero Technologies, Inc. "The ICONIX process is
quickly adopted and implemented within organizations and we have seen
significant impacts in projects success rates among clients who follow it.
By adding GDPro to this strong process, we can now offer these benefits to
GDPro users," Schottland concludes.
This partnership brings together leading UML visual modeling technology
provided by GDPro and best-in-class software process support provided by
ICONIX. Global 1000 organizations are increasingly relying on improved and
repeatable software processes. The ICONIX process provides practical,
real-world guidelines to help large organizations with the increasingly
complex job of managing their software development, while avoiding analysis
The ICONIX process uses a minimal but sufficient core subset of UML. GDPro,
an industry leading UML visual modeling tool, fills a key need of software
organizations, supporting design of new applications and discovery and
documentation of existing software assets. Together, Advanced Software and
ICONIX provide an integrated solution for improved management of software
"Many of our clients have been wishing to see the ICONIX process supported
in a tool with a strong multi-user architecture for quite some time" says
Doug Rosenberg, ICONIX president and author of "Use Case Driven Modeling
with UML: A Practical Approach" with Kendall Scott. "We teach a practical,
real-world development approach which scales readily to support large
projects, but the lack of concurrent, multi-user updating capability is a
problem with many of the tools on the market today. We are excited about
the enhanced tool support ICONIX clients now have available," Rosenberg
Embarcadero Technologies, Inc.:
Embarcadero Technologies, Inc., a leader in the fast growing field of
software e-asset management, develops and markets visual application design
solutions that bring control and predictability to the management of
e-business software assets. Leading fortune 1000 companies such as Lucent,
America Online, NASDAQ and Boeing use its flagship GDPro product to
discover, improve design, and accelerate development of their critical,
enterprise software applications. The company is privately held with
headquarters located in Colorado, the company's web site is at:
ICONIX Software Engineering, Inc. has been a leading software tool
developer, training and consulting firm since 1984. ICONIX produces
state-of-the-art computer-based training on CD-ROM, and offers both
multimedia-based and on-site training on all aspects of Object-Oriented
Analysis and Design, including UML, CORBA, and COM. The company is
privately held, with headquarters in Santa Monica, CA. The ICONIX website
can be found at www.iconixsw.com.
About the book and ICONIX process:
Use Case Driven Object Modeling with UML -- A Practical Approach provides
practical guidance that shows developers how to produce UML models with
minimal startup time, while maintaining traceability from user requirements
through detailed design and coding. The book presents a streamlined
approach that includes a minimal but sufficient set of diagrams and
techniques you can use to get from use cases to code quickly and
efficiently. More information about the book can be found at
"Inside the ICONIX Process, Volume 1,"
the latest multimedia CD-ROM detailing the company's streamlined
approach to UML modeling, uses a core subset of fundamentally important
diagrams. Designed to get the user from use cases to code quickly and
efficiently, this object-oriented development approach is in widespread use
across the industry today.
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which they are associated.
EDITOR'S NOTE: For product photography or interviews please contact Hildie
Smart at 303-730-7981 or firstname.lastname@example.org
ICONIX Software Engineering, Inc./2800 28th Street, Suite 320/Santa Monica, CA 90405/Tel (310)458-0092/Fax (310)396-3454/email: email@example.com